4 Social Media Platforms That Are Best to Use In Online Market
You cannot deny that social media has already infiltrated our lives. It is too late; most of us cannot live without it anymore. There are even some people who have multiple accounts for each site. We use it in a lot of ways, mostly on communication. It has revolutionized the way we connect and deal with other people. Bridging the gap between cultures has also been easier thanks to its worldwide service. People from all walks of life have them now, and you are certainly missing out if you don’t.
As millions of people are now joining these websites, many businesses have realized its potential as an advertising or business medium. It is the ideal way of connecting with your customers. You do not have to leave someone on the phone. Also, you can now interact with your customers more proactively. Reaching out and helping them with their concerns has been revolutionary in today’s business dealings. Compared to just a few decades prior, this has been so much better.
Social Media for Your Business
Whether you are a startup or an established brand, you will need social media to expand your business. One of the main reasons why is because it is easy to get into. Most of these websites were developed so that even the older generation can still use it. This means that almost everyone can have access and use it for himself. You can now tap this audience so that you can now easily market your product, service or ideas.
Before you can start searching for the best social media platform to use, there are some considerations that you need to think about. Each of these platforms has a niche audience. They were also developed for a specific need or function that is missing from everybody else. Some of their rules regarding ads are also different from each other. This is why you need to dig in first.
One of the main concerns regarding its use is if there is ever a need for it. The answer is mostly yes although there are few exceptions. One, are your products and services advertiser friendly? Can everybody use it? If so, you need to find a site that caters to so many people.
On the other hand, you might be a manufacturer of controversial products. This time you need to look for a site that has major adult users. This way, you can reach out to potential customers who will most likely buy your product. Now, if you are done contemplating these things, here are some of the best platforms that you can contact for your ad needs.
The Chosen Platforms
The ever-popular Facebook has been caught under fire for the past few months. Ever since the Cambridge-Analytica scandal, there has been a lot of detractors from this website. However, it does not change the fact that it is still the top social media website in the world. There are almost 20 billion active users per month, and this can be a gold mine for potential clients.
One of the biggest strengths of Facebook is its diversity for content format. You can do text, video, audio, and pictures. They also cover a lot of services from your typical Messenger (a separate app ever since 2014) to the marketplace. Recently, they added a dating function as well. It seems that no matter what kind of problem may come its way, Facebook would still be the choice of many people. After all, it is one of the first and most successful ones in this list. You can never go wrong from dealing with Facebook Ads as well.
If you are looking for a more customer service side of your business, then Twitter is the better choice. However, it can also be used for your marketing needs. One of the advantages of this website compared to others is its chunking format. With the 280 character limit (140 for Chinese, Japanese and Korean), you can easily digest the message. It is also great for companies who need to interact with other people fast.
With over 300 million active users worldwide, Twitter is also the haven for celebrities, politicians and other famous people to speak their minds and share their opinions. As a business, you can capitalize on this by grabbing the attention of your target customers easily. However, you need to be careful about what you are going to post.
Another website that has been the choice of many other organizations, YouTube focuses more on video format. Based on research, video content is preferred by most people since it is also easy to understand. Reading also takes too much time, while a video will just say everything to you. It is easier to listen than to concentrate on reading as well.
The main advantage that this has versus the rest is the format. However, as a business, you also need to create meaningful and memorable videos so that your potential viewers can remember you. Also, YouTube has become stricter as to which creators can use advertisements on their videos. There are still some lapses, but you can reach more people because of the video format. Even on Facebook, more people enjoy watching videos rather than reading.
If YouTube is for video, then Instagram focuses more on photos. You can upload photos in a higher resolution as well when using Instagram. However, this does cater to a much younger audience. If you are going to use this, you can contact an influencer to help you out. It is rather difficult to get noticed here unless you are also connected with someone well-known. However, this is great if you need to have pictures of your products. With a higher resolution, you can assure your customers that everything is of high quality.
There are also many other online that you can try. However, if you are just starting, we highly recommend these four options. You can also use multiple sites, and add links back to your website. This way, they would not just go to your social media page. They can now know you without even meeting each other face to face.