How are your website’s stats looking so far?
If you don’t even have the slightest idea what I’m talking about, then you’re in real trouble. SEO is all about measurement; it’s what makes it different from other marketing strategies. We make it a point to improve all our clients’ website stats until it reaches the positive side of the spectrum – especially when it concerns Domain and Page Authority.
When Google scans the content of websites, two vital factors it considers are DA and PA. Domain Authority, in a nutshell, is your website’s trust or confidence factor. It is built and improved through nurturing good relations with other websites and online users. Page Authority is somewhat the same. The only difference is that it refers to the authority of a specific page of a website. When DA and PA are high, search engines interpret it as a website having a good reputation on the internet. In other words, it shows that a website’s content can be trusted. And you know what they say:
“What Google trusts, Google ranks.”
This applies to both national SEO optimization as well as local optimization campaigns. This is how important authority is for your website. Question is, how do you build your company website’s DA and PA online? Well, we can answer that for you – LINKS.
When you first heard about SEO, you’ve probably associated it with keywords, social media, and – do I need to mention it – links. These (commonly) blue-highlighted words in articles have always been and always will be a part of SEO. After all, it is where most of a website’s authority comes from. It is where YOUR company website’s authority comes from.
It’s pretty simple, really.
More Links = Higher Authority
Why is this so? Inbound link citations fulfill the same purpose a research’s “references” have. They ascertain that whatever information mentioned in the article comes from somewhere – oftentimes, a reliable resource. When more websites cite your content, it shows search engines how your content is deemed useful and worthy by many others. This gives search engines the impression that you are (and you should be!) providing decent and honest content. Naturally, they would want more people to find the same content other people are falling in love with so they will move it up the search engine’s results page ranks. Does any of this make any sense?
This is why you need inbound citations. This is why you need references.
We help our clients build inbound links from the most reliable and authoritative websites. We also make sure that we only get niche-specific references. By working on building links across websites that belong to a specific industry, we help institute not only trust but also association. After all, how weird would it be for Google to find your cooking website cited in a hair salon’s website – right?
Links should be appropriate just as content should be relevant. Start building a meaningful empire with our local company today!