Niche Link Building Services

How are your website’s stats looking so far?

If you don’t even have the slightest idea what I’m talking about, then you’re in real trouble. SEO is all about measurement; it’s what makes it different from other marketing strategies. We make it a point to improve all our clients’ website stats until it reaches the positive side of the spectrum – especially when it concerns Domain and Page Authority.

When Google scans the content of websites, two vital factors it considers are DA and PA. Domain Authority, in a nutshell, is your website’s trust or confidence factor. It is built and improved through nurturing good relations with other websites and online users. Page Authority is somewhat the same. The only difference is that it refers to the authority of a specific page of a website. When DA and PA are high, search engines interpret it as a website having a good reputation on the internet. In other words, it shows that a website’s content can be trusted. And you know what they say:

“What Google trusts, Google ranks.”

This applies to both national SEO optimization as well as local optimization campaigns. This is how important authority is for your website. Question is, how do you build your company website’s DA and PA online? Well, we can answer that for you – LINKS.

When you first heard about SEO, you’ve probably associated it with keywords, social media, and – do I need to mention it – links. These (commonly) blue-highlighted words in articles have always been and always will be a part of SEO. After all, it is where most of a website’s authority comes from. It is where YOUR company website’s authority comes from.

It’s pretty simple, really.

More Links = Higher Authority

Why is this so? Inbound link citations fulfill the same purpose a research’s “references” have. They ascertain that whatever information mentioned in the article comes from somewhere – oftentimes, a reliable resource. When more websites cite your content, it shows search engines how your content is deemed useful and worthy by many others. This gives search engines the impression that you are (and you should be!) providing decent and honest content. Naturally, they would want more people to find the same content other people are falling in love with so they will move it up the search engine’s results page ranks. Does any of this make any sense?

This is why you need inbound citations. This is why you need references.

We help our clients build inbound links from the most reliable and authoritative websites. We also make sure that we only get niche-specific references. By working on building links across websites that belong to a specific industry, we help institute not only trust but also association. After all, how weird would it be for Google to find your cooking website cited in a hair salon’s website – right?

Links should be appropriate just as content should be relevant. Start building a meaningful empire with our local company today!

How Are Niche Links Different From Ordinary Ones?

Understanding by the name itself, “niche” refers to a specific group or family – or in this case, a particular industry of business. When we say niche links, we are referring to citations you may receive from websites thriving in the same or similar industries you do. A good example would be that of fashion and couture.

When a makeup company website is referenced in another makeup company website, we refer to that citation as a “niche link.” The same goes when a makeup company website is referenced in related industries such as clothing or perfume. If anything, they all belong under an umbrella term “body and beauty products.”

So what is the relevance of this in SEO?

It is important that the authority that flows into your website have a sense of appropriateness. It would be weird – not to mention dubious – to have websites with no relation to your company whatsoever cite your website content. Search engines may not notice the inconsistency right away but one can never be too careful. On top of automated scans, search engines do regular, human-assisted checks from time to time. Should you be found with evidence that can convict you of link buying or manipulating activities, your website is sure to suffer considerably – maybe even flagged down for good.

How Do You Build Niche Links?

For one, forming good relationships with same industry competitors is actually good practice. Although competition is inevitable, you should at least make an effort to keep it at a healthy level. This way, no bad blood is formed between your company and others; what exists is just healthy rivalry. By maintaining good relations with others, you welcome the possibility of doing link exchanges with other reputable websites that belong in your business niche. These exchanges will do your website good as it will help feed your company website authority.

Other than maintaining good (or even just civil) relationships with other website hosts, another method is to reach out to informational websites that only purport to provide people with meaningful content. If they appreciate the content your website publishes, you’ll have less trouble trying to propose an article for their website.

Of course, getting websites to post on your behalf can be very challenging if you’re relatively new to the task. Hiring experienced professionals (like us) is a more feasible option to take.

Besides Authority, What Is There To Gain In Link Building Activities?

More than authority, links serve as a good way to raise brand awareness – to let more people discover your website. Reputable websites often have a large user base. Out of a thousand, for example, at least ten or maybe even a hundred of those users will come to click the “blue text” that leads to your own website. At first glance, this may seem like just another tactic to drive in traffic. But if you look at the bigger picture, you’re not only increasing the chances of making a sale – you’re also opening opportunities for your brand to be seen and heard. Inculcating your brand in the hearts and minds of people is the highest form of success any company can achieve. This is something we ultimately want for your business.